What is website speed optimization?
Website speed optimization is to improve the performance of a web page, as per the Google update, the website should load within 3 seconds to get a better ranking in SERP and conversion for the page.Why does an e-commerce site need to improve its website speed performance?
There is a huge number of e-commerce online stores on the internet. There are only a few e-commerce stores that make money online.If you are also one of those who have an e-commerce store online and are willing to make money for that your e-commerce website should perform well unless customers like your online store and shop.
What is the Importance of e-commerce website speed optimization?
The better your website performs, the better the result you can expect. The research found that if the website loads within 1 second, the conversion rate increases by 8%. As compared to the website which loads for 4 seconds.SEO performance is negatively affected by slow-loading websites. Google prioritizes the website by site speed with strong core web vitals.
If you are investing in paid search like Google ads, slow-loading pages may reduce the quality of the website it affect the performance of the website.
Important Factors that affect Website Speed optimization
- If you create the desired HTML markup, the user will be able to navigate easily on your page
- Have a proper web hosting server for your company, which helps your website to load faster to your visitors. If there is no proper server allocated, it will slow down the website loading page.
- Have a proper site structure, most e-commerce store people use Shopify to create their online store where it is easily managed and helps the website performance.
Top 5 ways to improve the E-commerce website speed optimization
1. Fix and improve the performance of the website
The first thing to do is to determine what is causing your page to slow down. So, to figure out the issue you need to check your website on all devices like desktop, mobile, and tablet.This allows you to see the performance and the perception of your website by users and make changes accordingly.
If you are worrying about how to check your website performance you can use the tool ‘’Google Page Speed Insights” which shows a detailed overview of your website by showing the page speed scores and even it shows various factors to consider to load faster. This helps you to improve the necessary areas like:
- Streamlining Javascript and CSS
- Low server response time
- Reduce the image size
- Reduce the Length of the Landing page (DOM)
2. Make sure your website has a responsive design
Having a user-friendly website design leads to more customers. Many people are focused on finding attractive designs but forget about the user experience.Where it will lead to a slow-loading page, it is not a good practice for SEO and ranking factors. If you are also one of them making the same mistakes, make sure you follow this method to avoid the mistake.
- Choose a responsive theme for your website that attracts your product and improves your brand value and target audience.
- Prioritize the proper design, where all your necessary features can be added and help to quickly load the page.
- Lastly don’t forget to run a speed test of your website by using the Google page speed insights tool to rectify if any improvements needed
3. Compress the images and videos to reduce the file size
If you have large files that are integrated into your website, it may take a lot of time to load those large data.Ensure that you compress those files to ‘50 to 100KB’ and that the compressed files are of good quality.
If you have small media files it helps with website speed optimization. If you are worrying about how to compress your images and videos there are free tools available on the Internet and find a good tool that provides you with a good quality image and video even after it is compressed.
4. AMP to improve page speed on mobile devices
Accelerate mobile pages (AMP) will help you speed up the website page on mobile devices. Where 60% of web traffic comes from mobile devices.To achieve this, your site should load quickly.
Most users are more into their mobile phones google came up with the idea to accelerate the mobile pages (AMP) to improve the mobile site speed.
Implementing AMP on e-commerce sites will help users access the websites instantly. So if you want to improve the traffic and get more engagement provide the users with top-notch speed to mobile devices by implementing AMP.
Now if you are thinking how to implement AMP to your website. You can implement AMP by using various extensions and applications that are available on eCommerce platforms like, FireAMP, RocketAMP, and others can help you.
Reducing website redirects
Multiple redirects or chains of loops may slow down your website speed. In this scenario, there is more chance of losing potential customers. So make sure as soon as you come across this redirect issue fix them right away. To deal with redirects you can run the site audit and check for specific URLs that redirect to their destination URLs or find any similar tool to remove them all.Conclusion
There can be other ways as well, I tried my best to cover most of the major issues and how to solve and improve the e-commerce website speed optimization. To achieve better results, focus on the major issues and try to fix them as soon as possible, and wait patiently until the outcomes are evident.To optimize the speed and performance of your website, you need to invest time and resources.
Using the data and tool we mentioned, you may be able to improve the speed of your websites on desktop and mobile.