Introduction
If you’re new to digital marketing, you've surely heard of SEO. If you heard of SEO, you must also hear of white hat and black hat SEO. But I know most of the people here are to get an understanding of black hat and white hat SEO. So in this article, I will explain in detail about White hat SEO vs black hat SEO. So before jumping into the main topic, let’s know about the meaning of White hat SEO and black hat SEO first.What is White Hat SEO?
White hat SEO is a legal way of optimizing a website in top rankings by following legitimate steps of SEO practices. Usually, it takes time to rank a website in search pages.Key Principles of White Hat Seo
1. Ethical optimisation
White hat SEO follows all the rules and regulations that search engines have. It adheres to legal formalities and focuses on ethical optimisation.2. Quality content
The main principle of white hat SEO is quality content. It focuses on valuable, relevant and quality content to the users which not only engages the audience but also satisfies the search engines.3. User experience
User experience is always the priority of white-hat SEO. It also ensures websites are user-friendly and it can easily navigate at a good speed.What is Black Hat SEO?
Black hat SEO is like going for a shortcut to get an easy win in SEO. It looks great. It gives good results in the short term but later it has adverse effects. It relies on manipulative and wrong tactics.Key principles of black hat SEO
1. Keyword Stuffing
Imagine using someone's name again and again to gain someone’s attention. In black hat SEO, writers unnaturally use keywords and it has been used more than it expected according to SEO.In SEO, more than 10 keywords are used in content, which is called keyword stuffing. To know more about it you can check Semrush’s blog: keyword Stuffing.
2. Hidden texts and links
It’s like hiding something where some people can’t find it. Black hat SEO involves hiding texts and links where visitors can’t see them but search engines can which is deceptive and dishonest.3. Cloaking
This is very common in black hat SEO, it's like showing one face to your friend and one to your enemy. With black hat SEO, it shows different versions of the website to visitors and one to search engines.You must have encountered websites whose link is showing something and when it clicked, it redirects to some adult sites
This is the manipulative trick to gain search rankings. Now you’re wondering which is best White Hat SEO or Black hat SEO.
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White Hat SEO vs Black Hat SEO
Arguably, White Hat SEO is better in every term.Because it is the best option for online presence and helps in gaining long-term success.
Why I’m saying this because of some reason which I’m going to explain it.
1. Ethical and Sustainable
White Hat SEO helps in building a sound reputation for your website among search engines. Once you’re in the good books of search engines by following all the legal measures, then it surely gives you the reward of improving your search rankings.2. Long Term Results
White Hat SEO gives long-term results, while Black hat SEO tends to give short-term results as it gets penalized by Google by dropping its website ranking or remove from search results.Whereas white-hat SEO ensures a long-term game.
You need to keep on impressing the search engines!