Introduction
What are marketing techniques, and how do they help businesses boost their sales in 2025? Marketing terms have existed for thousands of years; marketing evolves every decade. Every philosopher or business has a different marketing approach.Still, it is evolving!
Even 5 years ago, marketing was different from what it is now.
People used to be dependent on manual tasks, and now, AI is slowly taking their place. In this article, I will cover marketing techniques and how they can help businesses boost their sales in 2025.
What are marketing techniques?
In simple language, marketing techniques are a method or a strategy that helps your brand in getting engagement, awareness, target audience and at last which is utmost important is Sales!It helps your brand in promoting your product through three stages of funnel: TOFU, MOFU, and BOFU.
You all know that if you’re adapting all old-school methods of marketing in 2025, you will not get the desired results.
I am not saying that you have to overlook traditional marketing because it still has its relevance. Because what traditional marketing can do, you can’t replace it with digital marketing.
But you need to mix it into your strategy and make full use of AI.
15 Marketing Techniques to Boost Sales in 2025
As I said, marketing is evolving, and you need to be one step ahead because your competitor might be using that strategy. Therefore, to sustain in the long run, you need to try the marketing techniques that I’m going to explain to you.1. AI-Powered Personalization
With the help of AI, you can process a large number of customers’ data and provide them with individualized experiences.This approach allows you to deliver product recommendations based on machine learning algorithms, send automatically customized e-mails based on the client’s activity, and even change the content displayed on the company’s website based on data collected on consumers.
This technique not only sets you apart from competitors but also minimises the work of your employees in researching and creating content. You and your team can now focus on strategy-making.
Moreover, if you have a website, Instagram, or WhatsAp, all your focus is on driving traffic, followed by lead generation. You can set an automated reply, which helps your audience in finding the solution to their question.
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2. Influencer Partnerships
Influencer marketing helps your brand reach a large number of your target audience in a short period, You might have come across on YouTube or Instagram that an influencer is promoting a brand.
The best part about an Influencer partnership is that you don’t need to choose a celebrity to promote your product; you can choose micro-influencers too.So, you have to find the influencer that matches your brand style so that it will be appropriate for your brand and drive good results. Influencer marketing is done in two ways: either you can barter with them, or you have to pay money to showcase your brand in their channel or their account.
Most importantly, some scammers use a bot system to increase their fake followers, so make sure you check the engagement rate on their posts and reels.
3. User-Generated Content (UGC)
The use of social media to set up customer-generated content for the products or services offered helps in establishing your brand's credibility and increased engagement.They are customer reviews, customer tests, tweets, and unboxing videos.
It has been proven that UGC can be beneficial to companies and brands because people tend to believe in the people who consume your product more than they believe in ads. This is a very effective way of improving conversion rates.
I know many customers aren’t going to give you content because they will not feel interested until or unless you give them giveaways.
So what you need to do is engage your audience in a competition to create UGC content, so one of them will get a gift of Rs 1000 or any good figure. It will be a lucky draw.
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4. Interactive Content
Anything that requires engagement, such as quizzes, polls, interactive graphics, and the less used Augmented Reality (AR) experiences, does a better job than static content.
The other advantage is that it is engaging as it makes your customer part of the brand experience. For example, you can come to Instagram Live or bring your guest and set a Q/A session so that your customer can ask questions about your brand or product.Also, games like quizzes or polls interact the customer with your company.
5. Video Marketing & Live Streaming
Videos will always be more popular with users, with YouTube, TikTok, and Instagram Reels on the frontline for streaming videos for their audiences. Even social media platform promotes video marketing more.No matter what type of business you have, you can utilize video marketing for product demonstrations, customer reviews, and glimpses of the business and run storytelling promotions.
Real-time sharing on social networks helps in better engagement with the audience, answering of questions, demonstration of products, and generation of an immediate sense of demand with limited-time offers.
Thus, it will be important for you to boost the use of video marketing in 2025 to improve the interest level of the consumer and, in return they form an emotional bond with the product advertised.
6. Social commerce
You know, Social networks are gradually turning into social shopping platforms with in-built buying capabilities. Instagram Shopping, Facebook Marketplace, TikTok Shop, and Pinterest Buyable Pins facilitate direct buying from social feeds.I even ran Facebook conversion ads for one of my dropshipping clients, and trust me, it is cheaper than Google ads.
But one thing you need to do is to optimize the profiles and posts, add stickers and tags that lead to purchases, and offer simple and smooth checkouts.
7. Voice Search Optimization
If you want to get success in marketing, you need to think that as a user. Not everyone knows how to write, and also, some people prefer to speak because it is feasible when you’re traveling and not in a position to type, so what you can do is Voice search optimization.
Nowadays, it is very important as the usage of voice assistants, such as Alexa, Siri, or Google Assistant, grows. So, your brand must focus on creating simple language that you can add to the FAQs section and that helps your content get high rankings.
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8. SMS and WhatsApp Marketing
Many brands are using SMS and Whatsapp marketing because most people always have their mobile phone with them, so if you’re not doing that kind of marketing, then you’re missing something big.If I tell you, instant messaging application boasts high opening and engagement, which proves useful when it comes to a targeted marketing strategy.
You can send personalized messages by utilising text messages and WhatsApp for sending specials and coupons, reminders, and order notifications to customers directly.
You can also use automated chatbots in WhatsApp business applications to respond to the queries of the customers and lead them through the sales process.
In 2025, you need to utilize conversational marketing on these platforms for the improvement of customer experience so that you get a high conversion rate.
9. Omnichannel Marketing
To get the sales, it is necessary to create the multi-touchpoint, which can be used to provide the customer experience.Omnichannel communication is the marketing approach that helps to keep the brand’s image consistent across the Internet, mobile applications, social networks, and physical stores.
No matter what kind of business you have, you have to be present everywhere s that your social proof will grow. You don’t give any chance to customers because your brand is not there in this platform, so I'm not going to buy.
I hope you are getting my point?
Moreover, if you’re everywhere, then customers’ trust will increase, followed by your sales also being increased.
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10. Subscription-Based Models
Subscription services are essential for generating revenue for your business so that loyal customers are continuously busy with the services offered.You can charge them by adding them to the invite group, or you can add a special discount for customers who buy your membership. Many companies are doing this stuff and earning a great amount of money.
One thing you need to consider is, if you’re expecting customers to be loyal to your brand, firstly you need to be loyal to your customer by providing good customer satisfaction, after-sales service and of course high-quality products.
This business model is best suited for fashion, beauty, gyms, and digital marketing agencies.
11. Hyperlocal Marketing
Not all businesses are in national and International markets. As some are there in the hyperlocal market.So, what you can do is target local market areas, do proper Google My Business optimization, and give special offers for clients in a particular area to attract local consumers.
You can also do flyer marketing where it mentions your brand and how your brand can solve the problem of consumers.
Either you have to meet directly with people and give posters to them or, you can paste it on inmous places in your target area.
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12. Retargeting & Remarketing
Without theital marketing, if any customer comes in ontour business premises and he/she returns without buying anything, then you can’t do anything to bring them back again in futthe ure.But here in digital marketing, if any visitor comes to your website, even if he doesn’t make a purchase, you can still retarget him.
If I tell you on Facebook, you can retarget them for 90 days, and in the Google ads, you can target them for 1.5 years, which is a huge number. You just need to have a tracking pixel so that you have enough data to track and do re-marketing.
13. Gamification Strategies
Gamification is one of the most effective methods in terms of the creation of increased interest from consumers.In this, you can do activities like the use of bonuses, loyalty points, and engagements in the form of contests to ensure consumer loyalty.
Also, you can add new concepts such as increasingly order leaderboards and time-based discounts and badges to make the moments of purchasing significantly more interesting and thrilling.
Since people are asked to engage in a game that is connected with purchasing the given goods, the clients will be more likely to come again and buy more products.
14. Email Marketing Automation
Effective marketing will never be out of fashion; it keeps on getting better and drives better results.There are many softwares for E-mail marketing which you can send emails to large number of people at one go with personalized options. It’s a great tool and very effective in telling about your product offers to your e-mail contacts list.
In 2025, if you’re not using E-mail marketing, then you’re losing so many potential customers who are just 1 or 2 steps away from becoming your customer.
Moreover, AI technology is especially helpful because it enables its users to categorize the viewers and address them appropriately and then follow up on the messages automatically.
Abandoned cart emails, recommendations for specific products, and reactivation campaigns keep the leads engaged and convert them into sales.
With the use of analytics, brands can monitor the performance of the emails and improve the campaigns.
15. Augmented Reality (AR) Marketing
Companies like Lenskart and many others are using this strategy and getting many sales. Especially if you are selling online and the customer is confused about whether it fits them or not, then AR becomes so handy.Because it also allows the customer to get a feel of what they are yet to buy even before they buy the product.
Companies in the fashion, beauty,d home décor industries are already using AR to allow the customers to ‘wear,’ or ‘see the product in their home.
AR minimises the purchase customer journey and improves the chances of purchase-making amongst customers.
Therefore, the emergence of technology is going to make AR marketing even more important and effective.
FAQs
What is the difference between inbound and outbound marketing?
Inbound marketing refers to marketing in which you attract the customer through your informative and valuable content, while outbound marketing focuses on attaining customers through cold calling and advertising.How can I improve my e-mail marketing campaign?
You need to segregate your audience based on their interest, age, gender, and demographics. You need to ask questions on forms, and based on this, you can differentiate your audience and then try to create content related to your audience's interests.What are some marketing techniques that advertisers use?
Advertisers tend to utilize their marketing strategy on creating ICP, website optimization, Copywriting, video editing, graphic designing, offers, calling to customers, e-mail marketing, and WhatsApp marketing.Bottom line
In conclusion, as a businessman, you need to adapt to changes. Many advancements have been evolving.You need to make a strategy according to your segment of your audience. Also, you need to adapt a hybrid marketing strategy, which means you shouldn't rely on one kind of marketing because customers can come from anywhere, so it's better to adopt an omnichannel strategy.
This will not only increase the visibility of your brand but also increase the trust of the customer.