Which two asset types can also be served as account-level
automated assets?

Introduction

I have highlighted the solutions in bold text.

• Promotional call-outs
• Call asset
• Dynamic sitelinks
• Dynamic call-outs

Before I explain the solution's description, let's first understand the concept of account-level automated assets.

What are Account-level automated assets?

You usually upload these assets, one ad or campaign at a time. Some of them can also be generated and added by Google itself.

When added at the account level, they can appear on any of the Google Ads in that account. You should not create them from scratch in every campaign or ad group.

Google will utilise resources from your website, advertisements, or history within the account.

What are the Two Types of Assets that can be automated via accounts?

These two kinds of assets can be automatically created and applied by Google at the account level:

1. Sitelinks

What do sitelinks represent?

Sitelinks are additional links below your main ad that you can click on. These links refer individuals to particular pages within your website.

Example:

If you are running an online advertising store, sitelinks may include:

• Men’s Clothing
• Women’s Clothing
• Sale
• Contact Us

Such links will enable people to find what they seek quickly and more useful.
The advantages of sitelinks:

• You will have more options to click on
• They are also able to move to the correct page directly
• Your ad appears to be larger and more organised

2. Callouts

What are call-outs?

Callouts- Callouts are small text paragraphs that give an extraordinary hint about your business. These are not clickable, but they appear under your advertisement as a form of providing additional information.

Example:

• Free Shipping
• Open 24/7
• Thirty-Day Money Back Guarantee
• Cash on delivery available

Conclusion

In conclusion, additional resources make your advertisement more effective, engaging, and ensure a high CTR.

With assets in Google Ads, you can produce more useful and engaging ads. Google will be able to insert some of these assets automatically across your whole account so that you can save time and improve your campaign performance.

The two primary kinds of assets that can be used as account-level automated assets include Sitelinks and Callouts.

Sitelinks increase the number of clickable opportunities, and Callouts underline the most important aspects of your company.

Google automatically adds them, so when they are done, it will make your ads stand out, attract clicks, and improve performance with negligible costs.