Introduction
You may be a fabulous writer and write engaging content but on the other side, you should also know how to research topics and do content marketing. It needs a good skill to do proper keyword research so that you can easily target your audience and generate good results.But the question is how can you do this?
Before going into the main topic, Let's know the basics first.
What is keyword research?
Keyword research hereby means the specific query used by the users in a search engine for commercial or informational purposes. Proper keyword research leads to better results, saving time, effort and money.Finding research topics for articles and content marketing depends on several factors which depend on several factors which will be discussed in detail.
Identify your audience
Understanding your target audience
Before proceeding with the main task, you need to know your audience first who is your actual audience. You can identify this by making customer personas. It includes factors such as- Demographics: It includes age, gender, education and income of the audience. With the help of this, you can target your audience and do your price-making strategy related to this.
- Psychographics: Psychographics hereby includes interests, hobbies, values and lifestyle.
- Behavioral Data: You need to analyse that what is the buying behaviour of the customers, how much they loyal to the brand and what are their product usage.
- Pain points and challenges: You need to research the audience first. You should know about their problems related to the product and how your product can solve their problem. With the help of this not only can you make a good strategy but also make long-term customers.
Analysing audience behaviour
Utilise tools like Google Analytics, and social media tools and one of the most important is customer feedback on your audience’s behaviour, with the help of this, you can analyse the audience's behaviour towards the product journey.What type of content are they more engaged in
The customer journey of the sales funnel
In which page they visit more on your website
Conducting keyword research
Keyword research is an important part of selecting an article and for content marketing too. If you’re selecting a keyword which has high competition then it’s very difficult for you to rank on that particular keyword. You need to select a keyword which has low competition as well as a high volume.However, it takes time to learn keyword research but gradually you can master that.
However, there are paid and free tools available here which you can explore
- Google keyword planner: It's a free tool which is available in Google ads. You can explore key keywords regarding CPC, Search volume and competition.
- Ahrefs: Ahrefs is a paid tool, which gives detailed insights about the keyword. You can also check the DA and DR of the website. It comes in handy for Off-page SEO also.
- Semrush: Semrush tool is the most expensive software among all the SEO tools but also it comes with many features which are not available in other tools related to keyword metrics. It helps your on-page look effectively.
- Ubersuggest: It’s a popular tool designed by Neil Patel itself. It offers many features related to SEO. It is specially designed to help content creators, marketers and SEO professionals.
Generating topic ideas
Brainstorming ideas
Once you have a list of keywords, then you can brainstorm your ideas that are related to your keyword and customer’s interest. You can consider the following approaches are as follows- Question-based content: Entering Long-tail keywords plays an important part in making content writing more engaging. With the help of AnswerThePublic, it helps in making content related to the questions asked by the user.
- How to guides: You can use the How to guides option which helps the user to get the knowledge related in the form of step-by-step instructions.
- Case studies: The case study approach has been very successful these days, the traffic on this topic is very high because, in this kind of approach, people share success stories and examples that how the product has helped the customers. It also enhances the engagement and conversion rate because people love testimonials.
Conducting content gap analysis
This analysis is very important because it helps in identifying the gaps between you and your competitor’s content. You can fill that gap and make it more interesting than your competitors so that you can stand out in the market. You can do it by:- Identify competitors: You need to find your competitors and analyse their content.
- Compare content: Once you identify the competitors, then you need to compare the content with your competitors and see where it needs to improve so that you can easily beat your competitors
Researching and validating topics
Reading Industry publications
Regularly reading and getting industry knowledge related to publications, blogs and news websites can help you in getting stay updated with the topics in your field. This can help you attain ideas and enhance productivity related to content ideas.Interviewing experts
If you’re taking interviews with experts then you get detailed insights about the topic. With the help of this, you will be well prepared about the trends and situation and you can make your content strategically. You can also reach out to experts with the help of e-mail, social media and networking events.FAQs
Why are researching topics important for content marketing?
Research topics are important because they give value to relevance, value and engagement for your dedicated target audience. Once you know your target audience, it becomes easy for you to make content which is engaging. In short well well-researched content for articles will result in more visitors to the website and can drive leads/conversions.How do I find long-tail keywords?
Long tail keywords are larger than common keywords which seems to be more effective. However, you can find long-tail keywords with the help of keyword research tools, Google Autocomplete and leverage Q&A sites.How can I generate new content ideas?
Generating new ideas can be challenging but here are some tools where you can do this keyword analysis, competitor tools, audience feedback and Industry news.What is the best way to optimise my content for SEO?
The best way to optimise your content for SEO is- Use relevant keywords that fit into your content naturally
- Optimise meta tags
- You need to use headings and subheadings
- Add Alt tags to images so that there is proper image optimization
- Need to include internal and external links
- Make sure that your content is mobile-friendly because there are more users of mobile than PC.
How often should I update my content?
You need to check your content and see what changes are need to make. You need to check this once a year. If you check regularly it will make your content more relevant because things are changing fast and you need to modify your content as per the trend.Conclusion
In conclusion, Keyword research is very important if you want to make your campaign successful. Proper keyword research takes a lot of time but it’s worth it because you can target your audience and you can easily make your content relatable and do marketing tactics.Hope you liked the article, Keep reading and updated with our latest blogs.