What are two benefits of using broad match, smart bidding, and responsive search ads together?

Introduction

I have highlighted the solution part!

• They remove the need for marketers to optimise search campaigns.
• They automatically generate headlines based on advertisers' websites
• They help save time so marketers can reinvest in their most important priorities
• They help advertisers reach the right user at the right price, with relevant ads.

Let's know in detail, easily, about the benefits of using them together.

1. It Can Save You a ton of Time

It is time to be honest: managing ads manually is a considerable amount of work. You need to find alternative keywords, submit several variants of your advertisements, experiment with what converts, and continue adding or removing keywords based on the CPC. It can take hours every week!

Even I used to when I ran ads for my clients, most of my time was consumed in the above process.

And now, imagine this: what if the clever systems of Google can do the majority of this work?

Here's how it works

• Broad Match
  
  Broad match displays your advertisements when somebody searches related terms, not necessarily your specific keyword. This is great because you don't have to take the time to add all those little variations.
  
  For example, if someone searches for men's shoes online, Google Ad Search will display results for sports shoes, formal shoes, gym shoes, jogging shoes, and so on.
  
  
• Responsive Search Ads
  
  Let you write a few headlines and descriptions. Google merges them to find out which combinations work best, so you do not necessarily have to test them all yourself.


• Smart Bidding
  
  Smart bidding automatically determines your bid depending on the possibility of a click or purchase. You don't need to manually bid all day because Google is there to help you make changes.

By using these altogether, you save a ton of time. Time can now be spent on more critical tasks, such as campaign planning, refining your landing pages, or developing a long-term strategy.

2. You target the correct people at the right time

Another benefit is that using broad, innovative, and responsive bidding together allows you to target your audience at the right time.

• Broad match
  
  Broad match allows your ad campaign to show to a larger audience due to a broad keyword. Suppose you are selling shoes. A user types best running shoes under Rs 5000.
  
  So, even when you had a simple keyword like running shoes, Broad Match would get your ad to appear in that query.


• Smart Bidding
  
  Smart bidding ensures you receive high-quality leads. It ensures that you not only get clicks, but also clicks from those who are more likely to convert or take action, and this is based solely on data.


• Responsive search ads
  
  Responsive search ads deliver the ad to their target audience by testing the variation based on the headlines, description, and displaying the ones that are more likely to convert.

By combining the wonderful assets of Google, not only will it reach your ad to a large audience, but also it will ensure that your ad is going to show in the right place, to the right people, and at the optimum cost.

This ensures that your ads achieve the best return on investment (ROI).

Conclusion

In conclusion, combining broad match, smart bidding, and responsive search ads will give you the luxury of focusing more time on planning and strategy-making. These tools will act as your unpaid intern, where you can get lots of help during and after the campaign is published.

You don't need to change the keyword manually, nor do you need to make a guess and still end up with a better ROAS. What else do you want?