Introduction
You’re into digital marketing or want to promote your business digitally, then one thing you always have to consider is using Banner ads.It attracts users with visual features and helps users identify the brand.
However, I will discuss in detail how banner ads can help your website achieve higher rankings.
What are banner ads?
Banner ads are ads placed on webpages either in the form of static or animated images.Their main motive is to get clicks from existing traffic and redirect users to other websites where the link is attached.
It’s a smart strategy because you are using existing traffic.
If you’re thinking that it’s limited to images, then you need to read on, folks!
Types of banner ads
1. Static Banner ads
One of the most common forms of banners used on web pages is Static banner ads.They don’t change as they are static and contain images and texts.
2. Animated banner ads
Animated banner ads are the opposite of static banner ads.They look visually appealing and trigger users to click, resulting in a higher CTR.
3. Interactive banner ads
The most trending and effective strategy used in banners is interactive banner ads.These come in the form of quizzes, games, and other interactive concepts.
Their main motive is to interact with users and understand the kind of users visiting the website.
4. Video banner ads
Another engaging way of interacting with the audience and driving traffic to the website is Video banner ads.You need to place these smartly so that the content on the website does not get affected by the video banner.
5. Rich media banner ads
Rich media banner ads are a combination of all the banner ads, going beyond static and animated banners.They include text, images, and videos, driving lots of traffic because they are dynamic and adjust according to user interaction.
How banner ads help in ranking your website
1. Drive traffic
One of the important things that banner ads do is bring traffic to the website.For SEO purposes, whenever users click the banner ads, they are redirected to your website, signaling to search engines that the website is trustworthy and relevant as it follows white-hat techniques.
This process helps in organic traffic and getting high rankings in search engines.
2. Enhancing user experience
The search engine algorithm favors your website when the user experience is good and users engage with the content.If you place the banner ads perfectly on your webpage, there is a high chance of a low bounce rate, which is what the search engine algorithm wants from your website.
If the search engine algorithm is impressed by your practice, it will reward you with good search engine rankings.
3. Building backlinks
One of the major parts of OFF SEO is Backlinks, which increase the domain authority of the website.When your banner ads are displayed on other websites with good domain authority, it signals to the search engine that the website is authoritative.
4. Brand signals
Another important point is that the search engine algorithm reads brand signals.When you place your banner ads on some websites, and your brand name is mentioned in the banners, the search engine notices that your brand is mentioned, helping your website gain online visibility and higher rankings.
5. Geotargeting
The best part about banner ads is that they give the option to the advertiser to choose where to show ads.You have the option to target a local audience.
In short, you can leverage local SEO tactics, drive local traffic to your website, and bring in lots of leads and conversions.
6. Social sharing
The more engaging your banner ads, the better chance users will share your content on their social media channels.Once users share your content on social media, it signals the Search engine as an indicator of relevance and valuable content.
Hence, Search engine algorithms will boost your website rankings and ensure high traffic.
Best practices for Effective banner ads
To make your banner ads successful, you need to consider some points, which I’m going to explain:- Impressive design: Visually appealing design will attract users' attention. You need to use high-quality images, proper colors, readable texts, and simple fonts that look catchy and professional.
- Clear call to action: One of the common mistakes that advertisers make is wrongly mentioning the call to action on the banner ads. You need to analyze what your objective is and then set up the call to action like “sign up,” “learn more,” or “Buy now.”
- Relevance: Ensure that your banner ads are relevant to the content where you want to place them. If your banner ads match the content, there’s a good chance of an increase in CTR, and you will get the desired results with the right approach.
- A/B testing: A/B testing is a good strategy where you can test your banner ads in different versions of designs, CTAs, colors, and formats and see which performs better, and then you can proceed with your best version.
- Mobile optimization: There are more users of mobile than PC users, so you must design banner ads considering mobile users. Ensure that banner ads are easy to load and responsive, resulting in a low bounce rate and better results.
- Consistent branding: You need to do it consistently using a banner ads strategy. The more you advertise, the more online visibility you will get, followed by better rewards from search engines in terms of high rankings.
- Optimize loading speed: Make sure your banner ads are easy to load. If your banner ads take too much time, it will create chances of a high bounce rate, giving a bad signal to algorithms and affecting rankings.
- Keep text short: Every ad has limitations concerning space. Make sure your text in the banner ads is short and understandable to the audience.
- Ad placement strategy: Carefully choose where your ads should be placed. Target high-traffic websites to increase engagement and online visibility.
- Retargeting: Use retargeting strategies for those users who previously visited your website. It will remind them of your brand, and sooner or later, they will take desirable action while clicking on the call to action you set for banner ads.
- Compliance with standards: Make sure your ads placed on the webpage strictly adhere to all the policies. Otherwise, you will be in big trouble. Many sites showing porn and gambling ads can be penalized by Google.
- Emphasize value proposition: Ensure your ad gives value to users and has a USP that sets you apart from competitors, encouraging users to click on your ads.
FAQs
What are the benefits of banner ads for websites?
There are numerous benefits of banner ads, such as increased brand awareness, targeted advertising, cost-effectiveness, measurable results, driving traffic, enhancing user engagement, building backlinks, flexibility, supporting remarketing campaigns, increasing conversion rates, Ad placement control, scalability, and enhanced user experience.What is the Click-through rate in a banner ad?
It’s a metric that is calculated by dividing the number of clicks by the number of impressions and multiplying by 100.For example, if there are 100 impressions and 5 clicks, then it will be 5% CTR.
What are the standard sizes for banner ads?
The standard sizes for banner ads vary and include a leaderboard (728X90), Medium Rectangle (300X250), Large Rectangle (336X280), skyscraper (160X600), Banner (468X60), and Square (250X250).What should I avoid when creating banner ads?
While creating banner ads, you need to avoid unorganized color designs, too much text, low-quality images, and flashing animations that cause distractions.Conclusion
In conclusion, as a digital creator, you need to follow the trend and see which strategy will give you the best results.Regarding online visibility, banner ads have been revolutionary because they help your website bring organic traffic, high rankings, and engagement.
But make sure before placing banner ads, you do proper planning and research on what type of banners, CTA, and text are going to be there.
If you want to place your banner ads on high-quality websites, you can contact us.
I hope you like this article.