Introduction
What are the three benefits of opting in to automatically apply recommendations? Question: What are the three benefits of opting in to automatically apply recommendations? I have highlighted the answers in bold text for your understanding.- You will opt into smart bidding automatically
- You will see improved campaign performance
- You will be automatically implementing responsive search ads
- You are regularly implementing best practices in your Google Ads account
- You can opt-in without increasing your budget
Improved campaign performance
Whenever you create a campaign manually, there may be areas for improvement, and that is where Google AI recommendations come into play. Google AI recommends where you need to make a change, either in the keywords, segmentations, ad copies, or descriptions.I have experienced the benefits of Google AI recommendations. I recently ran an ad for a digital marketing institute, aiming to generate leads.
When I applied the recommendation, the results were terrific, as the CTR increased, lead quality improved, and the overall CPC was low. So it ultimately enhances the campaign structure.
Regularly implementing best practices Google always suggests valuable recommendations, so if you regularly implement them, you're following best practices.
These practices generally include ensuring that your ads are mobile-friendly, meaning they are visible and optimized for use on mobile devices, as well as utilizing ad extensions and ensuring they are error-free and efficient to achieve optimal results.
In short, it saves you time and effort, allowing you to focus on strategy-making rather than continuously tweaking ads manually.
No extra budget
One of the biggest questions that comes to mind when an advertiser makes changes is whether they first consider the cost. But when you go for automatically applying recommendations, then you just have to sit and see the magic that it can do for your campaign.You just don't have to worry about increasing your budget. Their primary goal is to enhance the campaign structure and maximise its effectiveness. It ensures that your existing budget gives optimum results.
Conclusion
In conclusion, Google AI has reached a new height, where you, as an advertiser, just have to structure and make a strategy for the campaign. That recommendation part by Google is beneficial for advertisement, but make sure to apply when you feel it is required.In some cases, Google AI recommendations can yield irrelevant results for the campaign. So not entirely dependent on AI. Make sure you also apply your planning part, execute, and take a little help from AI.