Introduction
SEO has always been the pillar of digital marketing. Without SEO, it is tough to grow your brand in the long run, unless you are spending millions on advertisement.However, some SEO tools are paid, making the work difficult for marketing professionals.
But you don’t need to worry because I’m going to tell you about the free SEO tools you can use in 2024.
Fair enough?
Before I proceed further, my advice is to read till the end so that you don’t miss anything which you might regret later on! So stay with me till the end!
Free SEO Tools to Use in 2024
Although SEO is called organic marketing, in reality, it sometimes costs too much because some software is very costly, which small businesses can’t afford regularly.I will share the list below in detail and how you can use these tools.
1. Google Search Console
One of the free tools of SEO is Google Search Console. It is a free web service provided by Google itself, which helps website owners or SEO professionals track, monitor, or troubleshoot their site.You can check the online presence of the site in Google search results.
A must-have tool that is available free of cost!
How to use this tool?
(a). Sign in to Google Search Console using your Google account.
(b). Add your site by entering the “Uniform Resource Locator” (URL) and verifying its ownership.
(c). Go to the Performance section and check the site’s traffic, clicks, impressions, and average position.
(d). If you find indexing issues, use the coverage report to find and identify them.
(e). For sitemaps, submit and monitor the Crawl stats.
For more details, visit Google Search Console.
2. Google Analytics
Another amazing tool for SEO that is free is Google Analytics. It provides insightful data on how users interact with a site, acquisition channels, user behavior, and conversion metrics.It provides real-time data about activities on a site.
How to use this?
(a). Sign up for a Google Analytics account and enter your website URL.
(b). Install the tracking code provided by Google.
(c). To understand demographics, interests, and behavior, go to the Audience section.
(d). To know where the audience comes from (e.g., social media, organic search), use Acquisition.
(e). Set up goals like maximum clicks, views, and track conversions to measure your efforts.
For more details, visit Google Analytics.
3. Ahrefs Webmaster Tools
Ahrefs Webmaster Tools is another fantastic tool that helps SEO professionals, digital marketers, and website owners monitor, analyze, and enhance their website's effectiveness in search engines.It also includes backlink analysis, site auditing, and keyword research.
How to use this?
(a). Sign up for an Ahrefs Webmaster Tools account and verify your site.
(b). Use the Site Audit feature to identify SEO technical errors.
(c). Use the Backlink Checker to analyze your website's backlink profile.
(d). To see the keywords your competitors are using, go to Organic Keywords.
For more details, visit Ahrefs Webmaster Tools.
4. Moz Link Explorer
Moz Link Explorer is a backlink analysis tool provided by Moz. It is specially designed to help SEO professionals and website owners analyze their backlink profile.Backlinks are very important for SEO as they determine the site’s authority, valuable pages, anchor text, and linking domains. Moz also explores the spam score of a website.
How to use this?
(a). Sign up for a Moz account.
(b). Navigate to the Link Explorer tool from the dashboard.
(c). Enter your domain and click the Analyze button to generate a report of your backlink profile.
(d). To check the spam score, go to the Spam Score section.
(e). Use the Link Intersect tool to compare the backlink profiles of competitors.
(f). To see which pages have the most backlinks, go to the Top Pages report.
(g). Monitor the Lost Links and New Links sections to track and verify changes in your backlink profile.
For more details, visit Moz Link Explorer.
5. Ubersuggest
Ubersuggest is another free SEO tool created by Neil Patel. It has a variety of features like keyword research, competitive analysis, site audit, and content ideas.How to use this?
(a). Sign up for an Ubersuggest account.
(b). Enter a seed keyword in the search bar to identify search volume, CPC, and competition.
(c). To check metrics like organic traffic and backlinks, go to Domain Overview.
(d). Use Traffic Analyzer to learn about competitors.
(e). For detailed SEO insights, use the SEO Analyzer.
For more details, visit Ubersuggest.
6. Answer the Public
Answer the Public is a powerful keyword and content-related tool that assists in discovering what questions and queries people have about a particular topic.It’s also a great tool for adding FAQs.
How to use this?
(a). Open your web browser and go to Answer the Public.
(b). Enter a keyword related to your topic.
(c). You can also select the language.
(d). You will see many search results related to your query.
(e). Modify your search by entering specific keywords.
For more details, visit Answer the Public.
7. Keywordtool.io
Keywordtool.io provides suggestions from Google, YouTube, Bing, Amazon, and more.It helps you find long-tail keywords for SEO, marketing campaigns, and PPC.
How to use this?
(a). Go to the Keywordtool.io website.
(b). Select a platform from which you want to find a keyword (Google, YouTube, Bing, Amazon, Twitter, Instagram, etc.).
(c). Enter a seed keyword to generate keyword suggestions.
(d). Click the Copy All or Export button to download all the keywords.
For more details, visit Keywordtool.io.
8. Yoast SEO
Yoast SEO is a WordPress plugin designed to help website owners and content creators optimize their sites for search engines.It improves on-page SEO, ultimately enhancing online visibility.
Here is a complete video tutorial to use and install Yoast SEO in WordPress.
For more details, visit Yoast SEO.
9. SEMrush SEO Writing Assistant
The SEMrush SEO Writing Assistant is a powerful tool designed to create readable, quality content.It provides suggestions on what is required to make your article effective.
How to use this?
(a). Log in to your SEMrush account.
(b). Install the SEMrush SEO Writing Assistant add-on for Google Workspace.
(c). For WordPress, install the SEMrush SEO Writing Assistant plugin.
(d). While writing your content, it will suggest improvements like shortening sentences, punctuation, etc.
(e). Follow the suggestions and do a final review before publishing your content.
For more details, visit SEMrush SEO Writing Assistant.
10. GTmetrix
GTmetrix is a website analysis tool that provides details about your website’s loading speed and performance.It helps you fix issues that slow down your website and improve site rankings and user experience.
How to use this?
(a). Visit the GTmetrix site.
(b). Enter your URL in the search bar.
(c). Run the test to analyze your site.
(d). Review the results and follow the suggestions to optimize site speed and performance.
For more details, visit GTmetrix.
FAQs
Can I do SEO without paying?
Some aspects of SEO can be done for free, like backlinks, outreach, and content.However, some tools are paid, which give faster results.
Sometimes, you may need to buy professional software to make your work easier.
Is it possible to learn SEO for free?
Yes, it is possible to learn SEO for free. There are many resources available in blogs, YouTube channels, and internships.Internships not only provide a stipend but also offer practical experience.
Do you need programming for SEO?
Coding is not required for SEO. However, basic knowledge of coding can be handy.This is because basic coding skills can help you fix technical SEO errors.
Can you practice SEO without a website?
Yes, you can practice SEO without a website. You can apply your skills on social media platforms, YouTube, guest blogging, Medium, Google My Business, Quora, and online marketplaces.Is HTML necessary for SEO?
HTML is not necessary but can be very helpful in SEO strategies. It involves on-page SEO elements like URL structuring, Alt Text for images, link building, structured data, canonical tags, page load speed, and mobile optimization.Conclusion
In conclusion, SEO has a major impact on your website by optimizing it and improving its ranking in search results. SEO has the power to rank a low-budget site higher than a branded site if done correctly.These free tools mentioned are very effective in making your site look amazing and help you get conversions and leads. So, what are you waiting for? You don’t need a huge budget; you can start with these tools and build your brand with effective SEO strategies.
I hope you liked my article. Meet you in the next article. Till then, you can check our other blogs.