What are the Major Components of Digital Marketing?


Humans need oxygen, fish need water, trees need carbon dioxide and if I say almost every business needs digital marketing then I am not wrong, I guess. Digital marketing is for all, as it is cost-effective, and the most important point is that you can target your audience easily.
Many small businesses started to boom in the last 5 years and a huge credit goes to Digital marketing.
Now from a poor or middle-class family achieving great heights in their business because it has given them a platform to showcase their skills.

I will cover, all the major components of Digital marketing in this article.

Major Components of Digital Marketing

1. Your website

For the foundation of every business, you always need an office or a shop to run. To do digital marketing, you need a website that describes your company policies, values, prices, products, and people. All your marketing efforts should be redirected to your websites so that the target customer will take action on your website.
Your website is your brand entity and make sure you impress the target customer first with your website’s color theme and pictures.

2. Lead Generation

Businesses succeed with the customers, there is no point in having visitors to the website but with no sales. Try to make a strategy to convert visitors into leads in the form of contact details, e-mail, questionnaire form, etc.
Make sure whenever the customer does the next step, you should get all the details of the customer so that you can target them for your funnel strategy.

3. Conversion Rate Optimisation

Conversion depends on the objective of the business, it can be the sales, traffic, leads, etc. For example, if your objective is to get leads, then the conversion rate is calculated based on the percentage of website traffic that converts into leads.
Suppose you have 100 visitors to your website and out of this you get 5 queries from the leads, then the conversion rate will be 5%.

4. Search Engine Optimisation

Search Engine Optimization refers to the process of ranking the website in the top search results while following on-page and off-page strategies.
In short, it is a strategy by a website to impress search engines.
The most important point is, that every business can do SEO, no what kind of business they have and what size of business they are in.
That is why most of the company hire SEO professionals, because if your website is on the first page of the search results, then the conversation rate can be very high.

5. Pay-per-click ( PPC)

One of the major components of Digital marketing is PPC. You have seen so many sponsored ads on meta platforms, LinkedIn, Google, etc. It's a paid campaign usually run by medium and large companies because it requires a good amount of budget.
But I have so many startups using ads to promote their products too.

However, do you know how it is run and what it takes to reach a target audience like you?
PPC is the most demanding field in digital marketing as most companies want to scale up their business and reach a large no. of people within a short period.

PPC allows you to set demographics, age, interests, gender, location, etc. For example, if you have a product for men's grooming, then you can select a male gender and set the age of 25-35 and that allows you to reach your prospective customers who are more likely to buy your product.

6. Content marketing

Before I explain what content marketing is, you need to first know what is content writing, so that you can get a clear picture. Content writing is a kind of digital media writing where people write blogs on the website, captions for social media posts, emails, whitepapers, etc.
It is done by researching the topic and then sharing the knowledge about the topic on digital media. Content marketing is that kind of marketing where the content writing is shared on different marketing platforms so that the target customer will know about your product and then take the desired action.
More the quality content on the website, the more chances of getting sales out of it. You can also check some tips for writing a blog post that ranks on Page on Google.

7. Email marketing

Companies that are using Email marketing and have more chances of getting good relationships with customers use email marketing. Why I’m saying this because it gives your customer a personalization touch. We can understand this by the below example:
Zomato company is very good at Email marketing, they send you personal messages like Hey James, are you feeling hungry, try out our latest white pasta.
These kinds of strategies work and it also helps in beating the competition.

8. Social Media Marketing

Social media marketing is becoming very popular these days. Many brands are using social media marketing to make a mark online in the process of gaining brand identity. Many people are becoming social media influencers and they are earning a good amount of money.
The Best part about social media marketing is does not require many skills as you just have to follow the trend and have some creativity skills.

9. Affiliate marketing

Affiliate marketing refers to marketing where you can earn commission while selling a third-party product. There are so many companies that offer affiliate marketing such as Amazon affiliate marketing, Flipkart affiliate marketing, Bizgurukul, etc
Anyone can do affiliate marketing, as just have to be consistent and regularly focus on networking so that more people will buy a product from your link.
I have seen so many people getting so much success in affiliate marketing and fulfilling their dreams. You can also do that my friend!

10. Marketing Analytics

It will not be fair on my part if I don’t mention Marketing analytics. Without an understanding of marketing analytics, you can’t know where your business is going. Marketing analytics helps you to understand the metrics of business.
It is also helpful in making comparisons about the previous day, week, month, year, etc It will help you in making certain adjustments about which metric requires improvement so that the ROI is increased.


How to learn digital marketing?

1. Take an online course
2. Learn from youtube
3. Do internships
4. Apply the learnings to your family business
5. Build a strong digital presence
6. Learn from professionals

Is Digital marketing easy?

Every skill takes an effort and time. Digital marketing is easy to learn but to master that skill and execute that skill into fruitful results then it may take years of practice.

How much can a fresher earn in digital marketing?

A fresher can expect from 2.5 lakh to 4.5 lakhs per year. However, you need basic skills only then you will be able to clear the interview. Basic skills here I mean you should have a digital presence or you have done some mock projects.

Is Digital Marketing a happy career?

If you are a creative person and always love to explore Social media channels, then you might be enjoying that job. However, you need to adapt to changes because it is changing day by day because of the Social media platform policies.

What is the qualification for Digital marketing?

Digital marketing is for all, you don’t have a degree barrier, but to get into a good company, you have to be a graduate at least. However, any graduation degree will do work for you. You just have to learn marketing skills.


Digital marketing is a great field to work in. If you are not getting a job, then you can do the digital marketing course and get the job later on and if you’re a businessman then must include a digital marketing strategy because this can prove to be the turning point that you’re waiting for.
However, while going for digital marketing, you need to have patience, because this will not give you overnight success but it surely will if you follow the process properly.
I hope you liked the article and looking forward to your views in the comment sections.