Introduction
If you have a website make sure your priority should be to have security on your website. So with the help of an SSL certificate, you can fix the lack of site security issues.
What is an SSL certificate?
An SSL certificate is a security feature that you will get for your website if you opt for this. It encrypts the data shared between your website and visitors. To identify the SSL in the website, if the URL has HTTPS, then it has SSL and if you identify the URL as starting with HTTP then it doesn’t. That extra “s “stands for security.
Why is the Lack of Security a Technical SEO Issue?
Lower search rankings
Google wants a secure website in its portal. Google is very concerned about the user’s experience, if it finds an unsecured website, then it will not give priority to those websites and it will certainly lower the rankings.
Browser warnings
If a website does not have SSL, it will give warning prompts to users. As a result, users will be reluctant to take further action and leave, resulting in an increased bounce rate which can harm SEO.
Loss of trust
Customers are very smart and if they feel the website is unsafe, they will not share their details there, resulting in loss of conversions and leads.
How Does SSL solve this issue?
When you have an SSL certificate in your website, then it is beneficial in SEO terms
Reasons are:
- Google recognizes your website is secure, then it will prioritize your website and ultimately boost your rankings
- If your website is secure, then customers will have no problem sharing their data there and this will give a signal to Google that the website is relevant to the customers and this will help in SEO.
Conclusion
People often ignore the importance of SSL because they have to pay extra to get that feature. But if you look in the long run, it not only provides privacy to your website but is also very important related to SEO. So don't think of it as a cost because it will give you fruitful results as an investment.