Introduction
What are three efficient ways for marketers to apply recommendations that impact the optimisation score? Google's ad optimisation will provide you with a score indicating the quality of your ad setup. The higher the score, the better your ads can perform and achieve better results. Google provides recommendations on how to increase this score; however, you should be informed of the steps to take.Some options save you time, while others provide greater control.
Do you know what three efficient ways for marketers to apply recommendations that impact the optimisation score? Dont worry we are here to tell you the available options:
- Review and apply individual recommendations in your keyword report.
- Review and apply individual recommendations to each of the categories
- Review recommendations and make adjustments under campaign settings
- Use” Apply all” to implement every recommendation with one click
- Opt in to apply certain recommendations automatically
I have highlighted the answers in bold text.
Now, let me explain each of the points! So that I can justify the answer.
Three efficient Methods to use Recommendations that influence the optimisation score.
When running Google Ads campaigns, one of the most important things to monitor is the optimization score. This score indicates how well your campaign is performing according to Google's best practices.The higher the score, the more likely your campaigns are to generate more profit in terms of clicks, conversions, and return on investment.
To help improve this score, suggestions are available in Google Ads. These suggestions are based on your campaign's current performance and draw insights from Google's data.
But the question is,--how are you applying these recommendations most effectively?
The three best methods are the following:
1. Review and Apply Individual Recommendations to Each of the Categories
Recommendations in Google Ads are separated into the categories of:- Keywords and target
- Ads and extensions
- Bidding and budgets
- Campaign settings
Each category focuses on a specific section of your campaign. Instead of making all changes at once, it's possible to make targeted changes by reviewing and implementing suggestions category by category.
Example:
Imagine you’re running a campaign for a pizza shop.
- The category of ads and extensions presents a proposal to add a responsive search ad that Google makes. You read the recommendation and implement it as it provides you with additional ad variations.
- In keywords and targeting, Google suggests adding the keyword "best pizza near me." You use this because it aligns with your customers' search intent.
- Under bidding and budgets, Google suggests that your budget needs to be increased by 50%. You do not use it because of your limited budget.
This approach provides you with complete control since you only implement the recommendations that are actually suitable for your campaign.
2. Use "Apply All" to Implement Every Recommendation with One Click
In case you have no time to read each recommendation one at a time, the Apply all option can help you. Every suggestion that Google offers you can be applied with a single click.This is highly effective with those marketers who:
- Manage multiple campaigns simultaneously.
- Automate most improvements to Google.
- In a hurry and do not want to read all the suggestions.
Suppose you are advertising for an online clothing company. You have men's wear, women's wear, and kids' wear, and you receive 30 recommendations for all campaigns.
You do not have to check every one of them; you select "Apply all." Google adds and modifies keywords, bids, constructs fresh ad variants, and modifies targeting in seconds.
Your optimisation score rises fast, and your campaigns get more aligned with best practices.
Note: This is the best method when you have assurance that most of the recommendations will suit your objective. Otherwise, one can probably be safer to review them category by category.
3. Opt in to Apply Certain Recommendations Automatically
One more choice is that Google Ads provides the ability to automatically implement certain types of recommendations. You have a choice of what recommendations to be auto-applied, and thus, you save time without forfeiting control.You can enable Google Ads automatically to:
- Apply new keywords
- Improve ad headlines and descriptions
- Adjust bidding strategies
Assume you are a travel agency campaigner. To improve ad copy, you choose to use auto-apply due to the ability of Google to test and make ad headings more appealing to elicit clicks. You also allow automatic submission of new keywords, as the travel search terms keep changing.
But you do not want automatic budget increases, since you like to manage your expenditures manually.
In this manner, your campaigns will remain up to date without the need to log in on a daily basis, and you will have control over vital budget-related matters.
Conclusion
One of the smartest things to do is to increase your optimisation score and enhance the performance of the campaign is to applying recommendations in Google Ads. However, it depends on the method that you are using.You can be precise and accurate by analyzing and implementing suggestions for each category. When you need to make general improvements to your campaigns, applying them to all campaigns can be beneficial, and the auto-apply recommendations option keeps your campaigns under control without requiring constant manual effort.
These three methods strike the right balance between control, speed, and automation. When used correctly, they can not only improve your optimization score but also make your campaigns more effective, efficient, and aligned with your business goals.