Introduction
In 2024, many websites hit by Google algorithms, see a rapid fall in traffic in a short period. So in that situation, many websites faced a huge loss. However, some resisted giving up and tried new keywords and improved their content but still, They need to rank as they have previously.Many digital marketers and website owners work to adapt to these changes, and then it becomes important to stay abreast of the updates and opinions from the gurus of the trade. Among the experts in this field, Jack Yan has something important to say about these changes.
Key SEO Updates in 2024
1. Enhanced AI Integration:
Among the advancements, the micro-moments influencing Google's algorithms, primarily BERT and MUM, have now become better and better at identifying content context and user intent. Hence this growth demands meaningful and user-centric content.2. E-A-T Focus Intensified:
E-A-T is important, especially for YMYL( Your Money or Your Life) content, therefore, expertise, authoritativeness, and trustworthiness would still be commonly used. While evaluating these sites, Google has become strict about guaranteeing that only sites with proven expertise get high rankings.In other words, your content shouldn’t look robotic, it should be personalized so that readers can relate and read like you’re reading this content.
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3. Video and Visual Search Growth:
Visual content becomes even more important, Google’s algorithms enhance the way that video content and images are indexed and ranked. Video SEO is important today for increasing its reach to a greater audience.However, let's talk about Jack Yan briefly.
Who is Jack Yan?
Jack Yan is one of the most popular and experienced strategists in the digital branding and SEO sectors in the world. He has written many articles about SEO and brand management for the online environment for more than 20 years.As the founder of a Waseda University-based global digital consulting firm Jack Yan & Associates Co. Ltd., he has helped companies to do better SEO.
Jack Yan’s Views on the 2024 Updates
Jack Yan has an opinion about Google’s updates. In his opinion, he believes that the changes made by Google are the vision of them to improve the user- experience.Here are some key insights from him:
1. Content Quality Over Quantity:
According to Yan, just creating more content will be a time-waste rather and you should focus on creating quality, deeply researched, and unique content. He feels that answering users' queries in one blog is far better than creating multiple pieces of divided content. Also, he added that numerous pieces of content don’t impact the SEO performance.He says, “Google has one of the most intelligent AI systems around." He also points out that it can distinguish between content made with the aim of informing users and content made solely to manipulate social media's algorithm. The production of quality, detailed, and credible content is equally important.
2. Focus on User Intent:
Yan also stresses that the understanding of user intent really matters much more than keyword stuffing. He further encourages marketers to solve the user’s queries which can help your content in getting high traffic because you’re solving the problem of the users.3. Technical SEO Matters:
In Yan’s article, he highlights that technical factors, such as schema markup, the XML sitemap, and structured data have become more important than ever. “Technical SEO makes sure the content you produced is easily found and indexed properly and ranked," he says.Conclusion
In 2024, some of the main updates that will dominate Google SEO include; user experience, AI, and quality content. Comments made by Jack Yan further support the argument on how important it is for businesses to embrace and incorporate issues to do with realness, precision, and everything relating to the user.This way, it ensures survival in this newfound technological market as well as having a competitive edge within this new market.
At last, I will somehow agree with Yan’s remarks that his focus is mainly on creating unique, quality, researched content and following all the white hat SEO techniques that others overlooked to get quick results.