Introduction
SEO has been the basis of digital marketing strategy, especially if you are looking for a long-term approach. And when it comes to ranking on Google, you cannot ignore on-page SEO.But now the question is which on-page element carries the most weight for SEO.
It is difficult to say which on-page element is important, as it includes keyword factors, meta descriptions, header tags, internal linking, and content quality.
But I would say the title tag is at the top of the list among all the other elements.
Now, I will explain the title tag, why it is important, and how to optimize it so that your content gets good rankings and coordinates well with other elements.
What is a Title tag?
The title tag is a headline that shows in the search page results whenever you put a query. It is in the hypertext form, where you can click and see the content. Generally, the most catchy and engaging title tag receives more clicks.Understand?
Don’t worry, I will explain you with an example: Suppose you are in the library, searching for a book related to money making ideas and out of these and it is very obvious that you can’t read every book, so you are reading the title of the book from cover to cover and one of these titles catches your attention and that is “25 Money Making Ideas That Help You Become Rich In 6 Months."
Thus, title tags play an important role online too, the more catchy it is, the more likely.
Why is the title tag the most crucial element of on-page seo?
As I said above, many elements are important, and you cannot ignore them because all elements are there to get your content on the first page of search results.1.It’s the first thing that Google sees at
When Google sends its bots to crawl, the first thing it looks at is the title tag, with the help of this it gets to know what the content is about, if there is a proper title tag and keywords attached to it, then it becomes easier for Google to index and rank your page.For example, just imagine you’re Google and you have multiple jars on your table, where some have names with the flavour and some don’t. So if you compare both, it will be easier for you to pick those who have proper names and information in the label
So that you can store it for the next process.
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2. Appears on the search page results
You must know that whatever you search on Google, its title tags are visible. Out of all the relevant search results, you click on those that are more relevant, attractive, and valuable to you.So, no matter how good your content is, if your title tag is not properly optimised, you won’t get better CTR and traffic for your websites. So that is why companies hire SEO professionals to outrank their competitors.
3. Sets the Base for Content
The title tag sets the base for content. Whenever you search for your query, by reading the title tag, you will decide whether that content can give a solution to the problems or not.So in this regard, you need to set the keywords, and that ultimately helps Google in indexing and helps the users in finding valuable information.
For example, you want to purchase groceries from the market, and you’re very new to the place, so you have one option left by reading the shop name, you will come to know where the grocery shop is.
4. Big Impact on Click-Through Rate( CTR)
You’ve worked well on your content, invested heavily in backlinks, and the result is that your article is ranking in the 2nd position in Google search results.But still, your article is getting low traffic and CTR.
Can you give the reason why?
Because your title tag is not properly optimised.
I am giving you the option of which title tag is more engaging
- Top SEO agency in Ghazibad
- Top SEO agency in Ghaziabad that helps your site get the first rank in Google
Right?
That is how the title-tag game is to be played!
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5. Helps in Avoiding Keyword Cannibalisation
Keyword cannibalization can harm an SEO strategy. It occurs when multiple pages compete for the same keyword, and eventually, it stunts the growth of the ranking factor.But with the help of title tag optimisation, you can make the title unique so that Google doesn’t get confused and every keyword of your site gets equal weightage.
6. Helps in Getting Brand Visibility on Social Media
Your title tag is used when people share your link on social media platforms like Facebook, WhatsApp, LinkedIn, Twitter, and Quora.That means your title tag helps your content in creating a better user experience, brand, and authority.
However, a weak title tag affects the brand reputation and creates an untrustworthy or unprofessional impression among users.
7. Sets Expectations and Trust
The title tag plays a crucial role, especially in creating a good brand image among visitors.If your title tag is the same as the content shown, then it builds long-term trust, and people will come back frequently to read your content for their queries. This builds CTR, traffic, leads, conversions, and decreases the bounce rate.
All these results signal to Google that people are engaging with the content, which is valuable and quality content. Ultimately, Google will push your content.
8. Short and most effective
The title tag is only 50-60 characters, but sometimes it’s not about quantity, but about quality, and that’s the best thing to do with title tags.As it directly affects:
- Rankings
- Clicks
- Leads
- Traffic
- Conversion
- Bounce rate
- Average engagement rate
FAQs
Should I include keywords in the title tag?
Yes, it is recommended that you use the keywords in the title, but make sure you include the keyword naturally instead of doing keyword stuffing.Can two to three pages have the same title tag?
Having the same title tag for multiple pages will hurt an SEO practice. It will confuse Google as that which page to rank, and it will create a situation of keyword cannibalisation. So, try to avoid the same keywords for multiple pages.How does the title tag differ from the H1 tag?
The main difference between the title tag and the H1 tag is title tag is shown in the search results page, whereas the H1 tag is shown inside the content as the main headline of the content.What happens if I don’t write a title tag?
If by mistake or unintentionally you don’t create a title tag, then the search engine will automatically create a title tag for the content, but generally it is not properly optimised, and that results in low CTR.Conclusion
In conclusion, the title tag is an integral part of SEO, which you cannot deny. With the help of an optimized title tag, even if your article is ranked 10th in Google ranking, you can get better traffic and higher CTR instead of being ranked first in Google page with poor title tag optimization.For more information like this, stay tuned and connected with us.