Top 10 pros and cons of Search engine optimization


We live in an era where almost all our work is directly related to online. With the new businesses coming they see an opportunity to promote their product or brand identity online. Even small businesses find that helpful because there is no need to spend much money because content is the key. That is what SEO can do magic for you but you have to be cautious. However, in this article, I will tell you the pros and cons of Search Engine Optimization.

What is SEO?

SEO is search engine optimization. It is the process of improving the website rank to enhance its presence in Google, Bing, Mozilla, and other search engines. If you aren’t clear with this, then you will surely know with this example. Suppose you are in a Garments shop and there are so many shirts available but the shopkeeper presents the shirt that he wants to sell first, so he will make all the arrangements so that the customer will see that and that is what SEO is. Here shopkeeper is the SEO professional and the shirt here is the website which he wants to rank among all the other shirts.

Why SEO is Necessary?

There are almost 85% of the websites have zero traffic and 75% of the websites have negligible visitors in their website. So you can make an idea that these websites are good for nothing. It doesn’t matter how expensive the theme you are using on their website and how many catchy images you use. As long as you aren’t following SEO practices no one will be able to find your website.

How does SEO work?

The main goal of SEO is to increase the Organic traffic to the website which is non-paid traffic.

Let’s know the basics of SEO:

1. Keyword research

Keyword research is the foundation of SEO. You need to identify the best keyword with good enough monthly searches. Keyword is the term that people search for in their query. You can find out the best keywords from Google Keyword Planner, SEMrush, or AHrefs. These tools help in finding relevant keywords for your website.

2. On-Page SEO

Another important Pillar of SEO is On-Page SEO. It refers to making adjustments to the website to improve the search rankings.It Includes

1. Title tags:

Each page has a descriptive title tag that reflects on the search page results with the relevant keywords in the form of a hypertext link.

2. Meta descriptions:

Meta descriptions are the short descriptions that are present under the title tags

3. Headings( H1,H2, etc.)

In Content, Headings are the indicators that tell about the topics and it is used to structure the content.
H1 tage should be used for the main title.

4. URL structure

Create URLs with relevant keywords and descriptions.

5. Optimised content

Make sure your content is well-structured, relevant to the topic, and 100% plagiarism-free.

3. Technical Analysis

It includes the technical aspects of the website which include Robots.txt, Mobile friendliness, sitemap, site speed, and indexing.

4. Off Page Analysis

Off Page analysis happens outside the website but it still impacts the ranking of the website. Generally, the main focus of this analysis is to get backlinks from a good website to increase DR and increase traffic. It gives signals to search engines that the website is trustworthy.

5. User Experience

Another very important point is user experience. Generally, what happens is most people ignore this in their SEO part but it is very important because If the website is friendly to the users then your click-through rate will increase and that is crucial for search rankings.

Top 10 pros of Search engine optimization

1. SEO for all

Yes, SEO is for all, even if you have a small business you still can rank your website above a big company’s website if it is done properly.

2. Cost-effective Marketing

Compared to all the traditional methods, SEO is the most cost-effective marketing method. It does not pay campaigns to get search rankings. It is the most effective strategy for the long term.

3. Increased Website Traffic

SEO helps in increasing website traffic. It gives traffic to the website when people search for relevant keywords.

4. Build Credibility and Trust

Websites that appear on the top search page then build credibility and the click-through rate of those websites will always be high.

5. Targeted Traffic

SEO helps in finding the target audience because while finding the keywords you set keywords according to your products. Following you can target the audience accordingly.

6. Stay Ahead of Competition

It only requires your skills and efforts. It is said that whoever business follows SEO practices well then they will always stay out of competition for a long time.
So as a businessman, you need to consider SEO practices in your strategy.

7. Measurable results

SEO allows you to track your results through Google Analytics. You can analyze conversions, bounce rate, CTR, traffic, and much more.

8. Long-term Strategy

SEO is a strategy that lasts for the long term if it's done properly. Although it takes but its worth it. So you need to have patience while doing this.

9. Mobile optimization

Almost everyone is using a mobile phone, so if you have a website, then your website should be mobile optimized and that is what SEO can do for you. Interestingly, Mobile optimization websites always have good search results.

10. Better conversion rates

Whenever customer search themselves to find their query then there is a very high chance of their conversion. For example: if you are searching for a men's sunscreen lotion, then there will be 7-10 websites will be open in front of your search page.
Most probably you will not make an effort to click beyond the 4th position of the website on the search page and that kind of results will be organic and this can be done only with the help of SEO.

10 Cons of SEO

1. Constant maintenance

2. It takes times

3. You can be penalized

4. Google algorithm changes frequently

5. Results may not be guaranteed

6. Keywords with high competition are tough to crack

7. Appears after Google ads

8.l No instant results

9. Do not have full control

10. You need an expert to do a job


How long does it take to get results from SEO strategy?

It depends on the niche and content. However, it takes 3 months - 6 months to get results. It's a patience game and sometimes you have to wait for one year also to see some changes in terms of traffic and DA.

How many hours does SEO take per month?

However it depends on the keyword competition, if keyword competition is high, then it takes up to 30-40 hours per month. It depends on the niche and keyword.

How can I get SEO results fast?

Few tips for SEO results faster

  • 1. Always use trendy topics according to your niche
  • 2. Make sure you get backlinks from high DA and DR websites.
  • 3. Use infographics and broken page backlink strategy
  • 4. Use snippets
  • 5. Content must be of good quality than your competitors

Can I learn SEO in 10 days?

SEO is very deep, you can get theoretical knowledge within 10 days, but to learn a new skill and then execute this and then it will take 3 months - 6 months to have good hands in.

How long do backlinks take to work?

It totally depends on the website from which you are taking backlinks. However, 10 weeks is the average time to get rankings in Google.

How many backlinks per day is good?

Many experts recommended that 5-10 quality backlinks are good enough. More than 15 backlinks especially from low websites can hamper the rankings and your website spam score can be increased.


“Slow and steady wins the race” You have heard many times in your life but if you can relate to SEO it is the same as this quote. Shortcuts will give you short-term success and real patience and effort leads to long-term goals.
So to stay in the market and want to make your presence feel in your market you need to have a good SEO strategy in your planning. But you also have to be aware that you shouldn’t go for black hat techniques which not only increase the spam score but also you will be penalized by Google.
Hope you liked the article and stayed connected because there are a lot more interesting articles waiting for you to read!